Reese Witherspoon... New clothing Line... an no it is not Target

Draper James

She is America's sweetheart and  I always love the way she dresses. In every award show she is never on the worst dress list. Her style and pose are perfect. She is a mom, wife, actress producer and now fashion designer. In my opinion she excels in all aspects of her life.

She is wearing earrings from the Draper James Line.

Reese Witherspoon has launched a new clothing line Draper James

This is a gorgeous clothing line that is not cheap but is adorable! She did not want to have this huge collaboration with a major retail because of the quality that has her name on the label. She did not just slap her name on a line of clothing, accessories and home decor she was hands on in every aspect of creation of this line.

This clothing line was launched on Tuesday and just a few days before her new movie is released "Hot Pursuit"  The clothes are southern inspired but I find them to be perfect for the spring and summer. You don't have to be a southern girl for these adorable clothes.  The clothes are brighter, prettier and unapologetic pretty. She wants this to come across as pretty as what is wrong with being pretty! Typically in the south clothes are colorful prints, gingham, clothes are meant to make you feel better about yourself as I have always stated get dressed. 

Reese made sure this clothing line was made in the south as 40% of the line is made in the south and the e-Commerce site has city guides. This line is just not about clothing as you will find home decor, jewelry, handbags, stationary and personalization items for a one of a kind gift that is made in the south! The details in the line are very important to Reese as why she has the hands on every aspect of the line. She did not compromise and she sent item back that were not good enough as to why selling her line in Target would mean a hands off approach and she admits it is a big deal that my name is on this because it is just not my name bu also my parents as well as grandparents. She recalls the love of fashion since she was a little girl and remembers her Grandmother taking her to Chicago and Atlanta to go shopping and she could pick out 2 dresses and this was a big deal to her.

Reese's Grandmother

With this line she wanted more then just to sell clothing and home goods. She wanted to

create a site to promote southern cities and encourage people to travel there and buy southern made goods. The line with come out with 5 lines of Draper James a year and the cost is not Target cheap it is realistic. Clothing will run $50 to $400. Jewelry will run $25 to $250. Handbags and other leather goods will run $25 to $250. Home decor will run $14 for pencils to $400 to silver handmade bowels. She wants the line to be a lifestyle not a dress code. This line is to help the Mom, wife and time starved woman to be able to be puled together. The line will feature clothing for all sizes as she want all women to feel pretty and wants to achieve the looks for younger women as well as the grandmother. We all can look and feel good at any age and size.

Where can you buy these cute items?

 Draper James

Come fall there will be a 3,000 square foot flagship store opening in Nashville. She wants

shopping to be a friendly experience as she will have a room in the store that will be a mirror of her own room.  She wanted to accomplish to show the south to people as she said she had no idea what the Hampton's were until she learned it from the Ralph Lauren Decor.

While 40% of the Draper James line is made in the south 70% of the line is made in the US. The clothes are adorable and I of course will be on the lookout for these at a discount so I can bring them to you but in the meantime I can incorporate these styles into your wardrobe.